UNIVERSITY OF SOUTHERN CALIFORNIA (USC):
MAXXED Energy Pops made its consumer debut at University of Southern California as part of the school’s annual SpringFest 2008 Concert event.  With an estimated 15,000 students in attendance, popular headliners Lupe Fiasco and De La Soul joined more than ten other acts, playing well into the night, as students enjoyed the extra energy provided by MAXXED.

UNIVERSITY OF WISCONSIN:
MAXXED took the University of Wisconsin by storm during its annual All Campus Party.  With a MAXXED spot at the Bucky’s State Fair on campus at Library Mall, a presence at the Wear Red, Get Fed Pizza Lunch and visits to all the campus’ hot nightspots, MAXXED helped UW students keep going during the multi-day campus party.

PENN STATE UNIVERSITY:
MAXXED took over the Hub Lawn at Penn State and the airwaves during the University’s annual Movin’ On Spring concert.  The MAXXED spot was the place to be as musical acts Say Anything, Raekwon, Sports and The Blue Method played throughout the day.  The University’s radio station, 90.7FM WKPS The Lion, also visited the MAXXED Spot, conducting an all-day on-site radio remote giving listeners the chance to win MAXXED Paxs courtesy of MAXXED Energy Pops.

GAMESTOP:
MAXXED partnered with Gamestop store locations in the LA-area to keep gamers going as they waited in long lines for the midnight launch of Grand Theft Auto IV.  The hit video game and MAXXED drew crowds of 500+ at each store as gamers clamored to be among the first to get their copy of the long-awaited sequel in the Grand Theft Auto series.